In today’s day and age of saturation everywhere, standing out becomes equally important and difficult. This is where branding will come to your rescue, by helping you create a unique identity and a proper way to communicate that with everyone.

The process of branding for “Genes” strives to create a strong, positive perception of a company, its products or services in the customer’s mind by combining such elements as logo, design,, and a consistent theme throughout all marketing communications.  

The brand stationery set for “Genes” consists of name cards, A letterhead, mug, and tote bag. This project seeks to differentiate the company themselves from their competitors and build a loyal customer base.