This Travel brochure designed for the country Israel is a promotion tool to entice travellers to visit an area, and inform visitors about what they can see and do at the destination.
With contrived, such brochures are losing its appeal. Instagram has replaced the travel brochure with holidaymakers now choosing destinations based on social media rather than travel agents, a survey has found.
With the rise of experiential travel, intense global demand for travel content that resonates on a deeper emotional level is driving travel agencies to develop social content that is more adventurous, more personalised and more attuned to local culture, inspiring consumers towards a path of self discovery.
This project seeks to create a Duotone Instagram travel brochure that highlights Israel in the world. The focus here is on the shift beyond the mainstream. Using interpretive theme and objective, I strive to give my reader a sense of where I am taking them and an idea of what’s to come.
