The aim of this campaign is to create shoes made out of ocean plastics to address major threats towards our oceans, the most important ecosystem of our planet.

This is a team effort and we believe the power for change lies in the hands of the consumer – given we all have a choice – and the power to shape this new consumer mindset lies in the hands of the creative industries. The posters are created in a set of three.

With the tagline “Reducing the threat with every thread”, our audience is targeted towards individuals who lead an environmental-conscious lifestyle or have a passion for climate action.